News — New Products

Considering granola was invented in the 1860s, when Michele's Granola is deemed "On Trend," we must be doing something truly innOATvative! This week, Chef George Duran featured our Oat & Nut Butter on the On Trend Food Forecast on Good Morning America.

It’s mystical, magical and a key ingredient in our latest Limited Edition Granola: It’s Matcha! When we started conversations with singer, songwriter and granola connoisseur Jason Mraz about what ingredients he’d like to feature in a collaborative granola, matcha quickly rose to the top of the list.

We took everything you love about our granola--the toasty oats, coconut, nuts and a touch of sweetness--and blended it into a spread for you to enjoy in a whole new way. What we didn't add is hydrogenated oils or additives to keep the ingredients incorporated.

Soom is thrilled to work with Michele’s Granola to support Careers Through Culinary Arts (C-CAP) Philly. Soom and our co-founders have supported this incredible organization through various means for several years and we’re proud to further contribute to C-CAP’s mission with this opportunity.