News — New Products

We knew we had a remarkably special recipe on our hands as a chocolatey aroma filled every inch of our kitchen as we baked a few batches of Limited Edition Chocolate Lovers' Granola to celebrate Valentine's Day. But your reaction surprised us! We nearly sold out upon the online launch, leading us to scramble to bake more for you, placing rush orders for organic fair-trade cocoa and special packaging. That wasn't the end of the story: Long after we sold the last bag, you left us reviews, sent emails, and commented publicly and privately on social media, pleading with us to bring this chocolatey granola into our regular lineup. Sam, our...

Michele's Granola took everything you love about our granola--the wholesome oats, nuts and seeds, and those big CHUNKS--and created a luscious, delightfully chunky, vegan, all-natural lip balm you can feel good about applying every day as part of your self-care! The FDA has approved oats as a topical treatment for dry, itchy or irritated skin, making this primary ingredient in our granola a soothing addition to your lip care! Though most research in this area is on colloidal oats, which are essentially ground oats, we know our customers LOVE our granola chunks, so we included plenty of chunky goodness in these lip balms! In...

A little behind-the-scenes story for you: You've been asking for a chocolate granola, so we set about creating an indulgent, chocolatey recipe with the light + crispy texture and premium quality ingredients you expect from Michele's Granola—and without an overload of sugar. We decided to offer it as a Limited Edition, ordering a low volume of labels and baking a handful of small batches, anticipating we baked enough to sell exclusively on our website through February. Then we launched Limited Edition Chocolate Lovers' Granola, and in a matter of a few days you bought every last bag!There was much scrambling...

FOR IMMEDIATE RELEASE   Michele's Granola Introduces Limited Edition Batch to Benefit the Maryland Food Bank  Maryland-based CPG company develops a plant-based chocolate granola tied to the brand’s charitable giving program Give One for Good Food®     Timonium, Maryland (February 1, 2022) – Michele’s Granola is launching a Limited Edition batch called Michele’s Chocolate Lovers’ Granola to benefit the Maryland Food Bank. This partnership is an extension of the brand’s Give One for Good Food® charitable giving program, through which the company donates one percent of gross sales to organizations leading the way towards a healthier, more equitable food system....