We want to answer the #1 question we’ve been hearing: Where is my favorite Michele’s Granola?!
The good news firstThe good news (fantastic news!) is that oat aficionados across the country are discovering our handmade granola, muesli and granola butter, and a slew of retailers are bringing our goods to their shelves. We anticipated an increase in sales for the end of 2023, and planned accordingly.
What we didn’t anticipate was an absolutely unprecedented spike in demand from retailers and customers. Unprecedented!
Why can’t we just make more?When demand increases, we can’t just speed up the machines and rev up the conveyor belts: Real people make every batch of Michele's Granola from scratch daily in our kitchen.
We are happy to report we have a long-term solution, and we're baking and restocking many of the favorites you expect on our website! But in the short-term we had to answer a difficult question: How can our small business get the most granola to the most people? That means prioritizing baking our most popular flavors and sizes, and distributing those fresh goods in channels where our granola would be available to the most people.
Our long-term solution
Here’s what we’re doing to increase our capacity:
- We increased our oven capacity by 50%!
- We moved to a printed bag! With our label printed directly on our bag, we spend less time affixing labels and more time filling those bags. More on that here.
- We’re hiring! We’re offering good-paying jobs with benefits, from bakery production to packaging. Find the full list of opportunities here.
It’s not an overnight solution, but we’re already seeing tremendous results.
Thank you for your grace
Thank you to those of you who reached out with concerns, and responded to us with grace and kindness. Not only do real people make our granola, but real people also receive and respond to every phone call, email, review and social media comment.
We are grateful that for so many of you, Michele’s Granola isn’t just a cereal. It’s a special part of your and your family’s daily routine. Thank you for your patience--we will reward it with the very best granola, muesli and granola butter, made with premium ingredients and lots of love and care!
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9 comments
Carolyn, we’re so delighted you discovered us, and we look forward to baking many, MANY batches for you! <3
Thank you so much for sharing this message. Who gets anxious about granola? I do, I just can’t see myself ever being able to find a replacement for Michele’s Almond Butter granola. I eat it everyday and will continue to do so even it requires having to cross state lines. Again, thank you!
Hello, I want you to know that I think that your granola is nothing short of fabulous! How do I know this? I have been purchasing granola from a company called Granola Lab for over twelve years, who also sold their granola to Whole Foods. Granola Lab went out of business this past summer, and I have been on the hunt for a granola that could match the quality of what I have been use to. My hunt did not last long, and I am thrilled to have found Michele’s Granola, particularly Almond Butter. Good granola is worth waiting for, especially since it comes from a business owned by women! I am a big fan and of course will be ordering all of my granola from Michele’s. Best of Luck!
I am the biggest fan of your Ginger Hemp and for me nothing else compares. The last time I purchased several bags from this website because my local stores did have any in stock. Now that I cannot buy on your site, I’m panicking. I live in Baltimore and wondered if you have a walk in store. And when do you expect to have available again either on your site or my local Moms or Whole Foods? Thank you, Rosemary