Some of you may notice something's a little different, and others may not even see it, but we're making a small change to our bag that has BIG impact: We're moving from a labeled bag to a printed one!
What's the big difference?
We're currently affixing millions of front and back labels to our 12oz bags each year. At our current rate of baking (which we're quickly outpacing!), we're eliminating significant waste and pollution by making this incremental transition:
- With only a tiny 1% error rate in affixing those labels, we still end up losing nearly 900 pounds of bags every year--the equivalent weight of an average male polar bear!
- Labels and bags are shipped to us separately by separate suppliers. By eliminating shipments of labels from our supply chain, we eliminate carbon emissions equivalent to the weight of a large female hippo!
- Our labels arrive on plastic sheeting which is not recyclable and goes into the landfill. A year of labeling creates enough plastic to lay from our the front door of our bakery in Timonium, Maryland, to Schenectady, New York.
In addition to reducing this significant waste, which is growing as we grow, we can reallocate the significant time spent on labeling and performing quality checks on labeled bags to baking and packaging more granola for you! That means without making any other changes, you'll see less out-of-stock varieties on our website and in stores.
What else is changing?
We haven't made any changes to what's inside the bag: Every bag still contains 12 ounces of the very best granola and muesli made from natural and organic ingredients, made by hand from scratch.
Thank you for supporting our brand and our efforts to be good stewards of our natural resources. We have more exciting news on this front coming very soon--be sure to follow us on Instagram or Facebook, subscribe to our e-newsletter, or join our VIP Text Club for the latest news!
