Here at Michele's Granola, we're committed to baking the very best granola and to being transparent about our products and process. If you've picked up a bag of Michele's Granola in the last couple of weeks, you may have noticed a few exciting changes to our back label that speak to that commitment:
We're Non-GMO Project Verified
We're delighted to announce we've completed a rigorous review process with the Non-GMO Project to verify there are no genetically engineered ingredients in our products. The well-recognized butterfly logo of the Non-GMO Project now appears on our back labels alongside other seals that tell you about the good stuff inside our granola and how we make it. Read more about this important verification and why it's important to Michele HERE.
We've Updated our Nutrition Panel
Two years ahead of the FDA-mandated changes to the nutrition panel on packaged food, we've updated our labels to make it easier for you to see just what goes into our granola and muesli cereal. You'll notice the serving size and calories are now in bold, easy-to-read print. Underneath "Sugars" you'll also see we've broken out the "Added Sugars." You can see those changes in this comparison:
We've Added MORE Organic Ingredients
Quality ingredients are a hallmark of our granola, and we're thrilled to add more organic ingredients to our products: Every variety we bake now includes organic sunflower seeds, and we've also upgraded the hemp hearts in our Ginger Hemp granola to organic as well. Our new Almond Butter variety is loaded with organic ingredients, including almond butter and whole almonds. As we continue to grow, we look forward to adding more organic ingredients to our recipes.
We welcome you to share your feedback with us! Leave us a comment, submit a review on a specific product on our website, or email us at email@example.com.
Thanks for your inquiry, Teri! We have carefully considered our choices in terms of vegetable oil, and we’ve concluded the expeller pressed, non-GMO canola oil in our product is the best choice in regards to health as well as taste. It’s very important to us to use canola oil that is not extracted with the solvent hexane, which can destroy all the health benefits in this polyunsaturated oil. We’re always exploring and testing options for new ingredients, and should we find an ingredient that is superior in terms of health properties as well as flavor and cost, we will absolutely consider it. Please contact us at firstname.lastname@example.org if you have any follow up questions!
Would you consider using coconut oil or avocado oil in your granola?
We’re so glad you discovered us, Daniel—glad you can find us locally there in Napa!
My wife and I just love your granola, the best we’ve found!!! Glad to be able to purchase it at our local Whole Foods store in Napa. Will order direct when there is a need.
Thank you for your feedback, Sherry. Regarding the changes in our nutritional information, a more detailed software program has allowed us to get better nutritional information on our products. Regarding the specific vitamins cited, this information is now provided as part of the FDA label requirements. We’re ahead of the curve in updating our labels with this information long before compliance is mandated for businesses of our size in 2021. More on the label changes here: https://www.fda.gov/food/food-labeling-nutrition/changes-nutrition-facts-label