Did you just discover Michele's Granola? Welcome to our crunchy community! Whether you found one of our signature brown bags at your local grocery store or saw a clip on your For You Page featuring our crispy clusters, we’re delighted you found us!
We'd love to introduce ourselves. Here are a few answers to the questions we’re hearing from most new customers.
1. What Makes Michele's Granola Different from Other Granola Brands?
Michele’s Granola is a bakery crafting scratch-made granola that tastes like what you’d make at home if you had the time, the patience, and a truly great recipe. Real people carefully make, bake, and package every batch of granola in our dedicated kitchen! Our oaty clusters are light and crispy, our granola is bursting with flavor, and our ingredient lists are short and simple.
Our granola really is the closest to homemade you can buy, made by hand with flavorful natural and organic ingredients you’d find in your own (well-stocked) pantry. No “natural flavor” on our ingredient list! Every batch is made with the same care and attention you'd expect from a homemade batch of granola, not from a factory.
Also noteworthy: We’re a woman-founded brand with deep roots in the farmers market community, we give 1% of our sales to organizations working to create a more equitable food system, and we believe you should look forward to breakfast every single morning!
2. Is Michele's Granola Gluten-Free and Vegan-Friendly?
Short answer: Yes, Michele’s Granola is gluten-free, many varieties are certified vegan, and all are plant-based!
Longer answer: All of Michele's Granola varieties are gluten-free and vegan, making them a great fit for a wide range of dietary needs and lifestyles. Our products and our bakery are free from gluten, wheat, dairy, eggs, soy and peanuts.
If you have specific dietary concerns, we recommend checking back of the bag or visiting the product pages at michelesgranola.com for the most accurate, up-to-date information on allergens, certifications, and dietary suitability for each flavor.
3. What Flavors Does Michele's Granola Offer?
Michele's Granola bakes a variety of flavors across two product lines, from classic, clean-ingredient staples to bakery-inspired varieties. Our new Breakfast Nook line brings the nostalgic warmth of your favorite baked goods to the breakfast bowl, with flavors like:
In addition to our year-round varieties, we also bake limited edition flavors like our Cashew Butter Granola, available exclusively online while supplies last, plus special seasonal offerings like Pumpkin Spice in the fall.
For the most current and complete list of flavors, visit our website, where you can explore every variety, read every ingredient list, and peruse customer comments to find your new favorite.
4. Which Michele's Granola Flavor Is the Most Popular?
Our fans have their favorites, but a few flavors consistently rise to the top. Our Original Granola has been a beloved staple since Michele baked the first batch more than 20 years ago. Packed with crispy clusters of whole-grain oats, sliced almonds and a touch of vanilla, it’s a classic flavor that’s endlessly versatile. It adds crunch and nutrition as a topping for yogurt, oatmeal, fruit, or a green salad, though we also recommend enjoying it by the handful!
Launched at the beginning of 2026, our Breakfast Nook line, which is inspired by our favorite breakfast classics, is generating serious buzz. In fact, EatingWell magazine just named Breakfast Nook Banana Bread Granola a winner in their inaugural 2026 Food Awards! It's the only granola cereal to receive the honor, and we hope you’ll agree one taste will tell you why.
5. Where Can You Buy Michele's Granola?
Michele's Granola is available at a growing number of retailers across the country, including:
- and many more regional and independent grocers. Visit our Store Locator to find a store near you!
You can also shop our full lineup plus exclusive limited editions and seasonal flavors directly from our bakery at michelesgranola.com, with shipping available nationwide.
Still Have Questions?
We love hearing from our granola community! Reach out to us at info@michelesgranola.com, or connect with us on social media. Not only do real people make our granola, real people read and respond to every email and answer every call!
