Customer Spotlight: MOM's Organic Market

Back in 2007, when Michele was growing her newly established wholesale business, she wasn’t seeking just any retail store to carry her granola. She wanted her granola stocked by natural food retailers who cared for the environment, treated employees with respect and gave back to the community—values that mirrored her own. Michele took a leap when she decided to exhibit her new brand of granola at an eco-minded consumer trade show in Washington, DC, called the Green Festival and it was there she first met the leadership of MOM’s Organic Market.

MOM’s, established in Maryland in 1987, had and still has a reputation as a store with high values: They focus on organic products that are kind to the earth in their production, and no artificial additives or preservatives cross their front door! Those values are also evident in the way MOM’s advocates to protect the environment, and how the company treats its employees.

Michele was excited to bake for MOM’s and their customers, first supplying them with freshly baked granola in bags (just look at how casually her first official employee Tony rolled up in his flip-flops deliver bulk granola to MOMs of Alexandra, VA circa 2008—different times!), and later in bulk.

Today, Michele and her team still bake and package granola in bags and bulk for MOM’s, but in 2017, we took our partnership to the next level. We are currently baking two exclusive varieties ONLY available at MOM’s: Almond Butter and Mocha Coconut granola.

Michele’s Granola donates 1% of our sales to support organizations improving our food system, and as part of their commitment to the community, MOMs is matching our contribution on sales of the exclusive line.

We are proud to partner with MOM’s and look forward to baking for them for many more years. If you live in Maryland, New Jersey, Pennsylvania, DC or Virginia where MOM’s stores are found, drop in, say hello from us, and pick up one of these very special varieties!

Learn more about MOM’s HERE, and more about our charitable giving through the Give One for Good Food® network HERE.


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2 comments
  • Thank you for being a fan of our granola, Bernadette. Our special partnership with MOM’s allows us to experiment with different ingredients and new flavors, and we’ve discontinued Mocha Coconut to bake a NEW variety: Salted Maple Pecan! We hope you’ll give this very special flavor a try.

    Michele's Granola on
  • Hi, I don’t how you folks do it, but your granola is out of this world. Every flavor is amazing. Just the right amount of sweetness, nuttiness, crunchiness. I eat alone, with milk, often as a topping on oatmeal, smoothies, acai bowls, ice cream, yogurt, etc. I shop at Mom’s and it was ther where I was introduced to your granola. I’ve been buying it there for a few years now. Well you can imagine when I noticed your Mocha Coconut flavor, Two of my favorite foods. Of course I tried it and went bonkers. It’s ridiculously delicious. Moms had a sale late December and I honestly purchased every Mocha Coconut granola pack zip saw in the store. Oh about six. It would have been more but somebody must have beaten me to them first. Anyhoo, went to pick up some more and almost passed out when I learned that you were not making this flavor for Mom’s. Not sure if this is a temporary decision. I’m writing to say PLEASE do NOT stop making the Mocha Coconut flavor and making it available at Mom’s. I love that you are local and I love helping to support local business. I also love that your granola has natural ingredients and is not processed with preservatives or stuff I can’t pronounce. I really hope you consider my plea and continue to make more Mocha Coconut granola. 😊

    Bernadette Grullon on

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