FOR IMMEDIATE RELEASE
Michele’s Granola Brings Dubai Chocolate-Inspired Granola to Target
The exclusive partnership secured after the flavor’s record-breaking online debut
Timonium, MD, January 26, 2026 – Michele’s Granola announces the retail expansion of its Dubai chocolate-inspired Pistachio Chocolate Royale Granola, now available exclusively in 1,200 Target stores nationwide. This partnership marks Michele’s Granola’s first appearance on Target shelves as the brand works toward broader distribution with the retailer.
The debut aligns with Target’s newly expanded 2026 wellness assortment, which spotlights trend-forward products designed to make everyday wellbeing accessible and easy to discover. This Dubai chocolate-inspired granola reimagines one of social media’s most buzzed-about flavor trends through Michele’s Granola’s signature clusters, made with simple pantry ingredients including fair-trade baking cocoa, chocolate chips, pistachios, and 100% pistachio butter.
The launch follows unprecedented direct-to-consumer sales in 2025, when the flavor debuted as an eCommerce exclusive and quickly became one of the brand’s fastest-selling releases to date.
“We’re thrilled Target chose this flavor as the first Michele’s Granola variety for their shelves,” said Joe Frindt, Director of Sales at Michele’s Granola. “Target has an incredible ability to predict what will resonate with their guests and to turn innovative products into everyday favorites.”
Free from wheat, gluten, soy, dairy, eggs, peanuts, sesame, and certified by the Non-GMO Project, Pistachio Chocolate Royale Granola is handmade and packaged in 12-ounce bags at Michele’s Granola’s facility in Maryland, and is available exclusively at Target stores nationwide and on Target.com beginning January 25, 2026.
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About Michele’s Granola
Since 2006, Michele’s Granola has been dedicated to making granola by hand from scratch with natural and organic GMO-free ingredients. Michele’s Granola products are available in 7,500 retailers and food service facilities across the country. The brand is committed to giving back, donating 1% of all sales to non-profits with a food-based mission. More information at www.michelesgranola.com.
Michele’s Granola Contact:
Lauren Shafer, Director of Marketing
410-350-0051 x1002
lshafer@michelesgranola.com
