FOR IMMEDIATE RELEASE
Timonium, MD (August 3, 2018) – Michele’s Granola, a Baltimore-based small-batch granola bakery, has expanded its partnership with regional natural food chain MOM’s Organic Market on two fronts: Michele’s Granola is baking an exclusive line of products for the retailer, and MOM’s Organic Market will match the bakery’s charitable donations based on sales of these co-branded products.
Michele Tsucalas founded Michele’s Granola in 2006, baking a granola cereal free from wheat, dairy, soy, eggs and GMO ingredients, and without high fructose corn syrup, trans-fats or artificial ingredients. In 2007, MOM’s Organic Market brought the handmade cereals into its stores, and a decade later, as a result of strong sales, asked the bakery to create an exclusive variety. The companies debuted two flavors in fall 2017: Almond Butter and Mocha Coconut granola, each bearing a co-branded label and retailing for $5.99 each.
Tsucalas created the charitable giving program Give One for Good Food® in 2013, through which Michele’s Granola donates 1% of the company’s gross sales, plus employer-paid volunteer hours, to nonprofit organizations leading the way towards a healthier, more equitable food system. To date, Michele’s Granola has donated $100,000 through this initiative, including over $700 on the sales of the exclusive MOM’s products. MOM’s has agreed to match Michele’s charitable contribution on sales of the co-branded products with an additional 1% donation, which is projected to be $1,250 by the end of 2018.
Says Tsucalas, “MOM’s has been such an important partner over the years, sharing our values in regards to natural and organic food, and also prioritizing giving back to the community. Their support of the Give One initiative will help improve access to healthy foods for families across Baltimore and DC.”
Lisa De Lima of MOM’s shared, “It’s been awesome working with Michele’s Granola over the years! We've loved seeing our companies grow while staying true to our shared values.”
Sales of the co-branded varieties in MOM’s stores have out-performed several products in Michele’s standard line. These products will be sold exclusively by MOM’s through 2018.
About Michele’s Granola
Michele’s Granola makes a variety of small batch granola fresh daily by hand using premium natural, organic, GMO-free ingredients. Founded in 2006, the company now produces 15,000 pounds of granola each week which is available at michelesgranola.com and on Amazon, and distributed to more than 550 natural foods retailers, grocery stores and food service facilities across 22 states. Michele’s is committed to improving nutrition and supporting local food entrepreneurship by donating 1% of all sales to non-profits with a food-based mission. For more information, visit www.michelesgranola.com.
About MOM's Organic Market:
Founded in 1987, MOM's has grown to become the Mid-Atlantic region's premier chain of family owned and operated organic grocery stores. MOM’s operates nineteen stores in DC, Maryland, New Jersey, Pennsylvania, and Virginia. MOM's Purpose is to protect and restore the environment, partnering with organizations who share that commitment to our environment in our local communities. In addition to Give One for Good Food, MOM's donates $500,000 annually to organizations that align with its worldview.
Michele’s Granola Contact: