Michele’s Granola Expands to Target Stores Nationwide, and So Does Our Mission
There are moments in a brand’s journey that feel especially meaningful, and this week marks one of them:The simple recipe for a golden, chunky granola Michele created in her home kitchen has made a twenty-year journey to the shelves at one of the country’s most recognizable retailers.
Michele’s Granola is expanding into Target, bringing our handcrafted granola and our values to communities nationwide!
And while a lot has changed since our earliest farmers market days(some of you reading this very page were there and are still our customers and friends!), the things that matter most have stayed the same. We make delicious granola with real-food ingredients, create products people feel good about eating, and use our business to drive positive change.
Bringing Our Values to More Breakfast Tables
From the very first batch, Michele’s Granola has been rooted in the idea that simple, natural ingredients sourced from farms and vendors we trust make better granola. Partnering with Target gives us the opportunity to bring our values to communities nationwide in a bigger way than ever before.
For us, growth means we’re able to create more good jobs at our bakery, where we really do bake every batch by hand. It also means expanding our capacity to support the communities around us.
Since our earliest days, Michele’s has supported initiatives focused on increasing access to nutritious food and strengthening local food systems. As our retail footprint grows, so does our ability to give back through our GiveOne forGood Food program, funding community-based organizations with programs centered around food access and equity.
Every new store shelf represents more than visibility for our brand. It’s another opportunity to support the mission that has guided Michele’s Granola from the beginning, and that’s nourishing the greater good.
Michele’s Granola Classics and New Breakfast Nook Favorites at Target
We’re excited to introduce classic favorites and brand-new flavors to Target guests nationwide:
- From our core lineup,Original, Almond Butter,andSalted Maple Pecan Granolaat $7.99 a12ozbag
- Pistachio Chocolate Royale Granola,a Target-exclusive limited edition inspired by the rich flavors of Dubai chocolate, at $7.99 a12ozbag
- Banana BreadandCinnamon Roll Granolafrom our newMichele’s Breakfast Nookline inspired by your favorite nostalgic breakfast flavors. With a more approachable everyday price point of $5.49 for11ozbags,we crafted Breakfast Nook to make our granola accessible to even more families.
If your local Target doesn’t carry all these varieties, all of them can be ordered online at target.com.
The Michele’s Granola products on Target’s shelves are made without artificial additives and are free from wheat, gluten, soy, dairy, eggs, and peanuts, plus they’re certified by the Non-GMO Project.
Thank You for Being a Part of Our Story
Whether you’ve been with us since our farmers market days or you’re discovering Michele's for the very first time in the granola aisle at Target, we’re grateful you’ve joined us for breakfast!
Look for Michele’s Granola and Michele’s Breakfast Nook products at Target stores nationwide and on Target.com.
