News — Small Business

Our Partnership with Common Good City Farm

Our Partnership with Common Good City Farm

Since starting Michele's Granola at a farmers market, I became simultaneously aware of the tremendous health benefits of eating fresh food, as well as the socioeconomic disparities that prevent equitable access to fresh food. Fresh locally produced food is higher in nutritional content, less likely to contain harmful additives, and tastes better! It is also more expensive and harder to find in lower-income areas and particularly food deserts, which lack convenient access to an adequate fresh food supply. With the unwavering belief that everyone deserves good food, our Give One for Good Food charitable giving program was established to acknowledge...

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Press Release:  Michele's Granola Adds Executive Talent and Expands Facilities

Press Release: Michele's Granola Adds Executive Talent and Expands Facilities

FOR IMMEDIATE RELEASE  Michele's Granola Adds Executive Talent and Expands Facilities Maryland-based CPG brand executes an aggressive growth plan to meet growing demand for its products as consumer habits continue to trend toward eating at home.   Timonium, Maryland (May 27, 2021) – To meet the unprecedented demand for its handmade granola and muesli cereal, Maryland-based Michele’s Granola has increased production by 50% and grown its team significantly, including adding new key executive positions. The brand was on a 20-25% annual growth trajectory before 2019, but experienced double that growth from 2019-2020, accelerated by shifting consumer habits toward eating more...

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Give $5 to Try, Receive $5 to Buy!

Give $5 to Try, Receive $5 to Buy!

Since Michele sold her first bag of granola at the farmers market waaaaay back in 2006, word of mouth from happy customers has been key to our growth. Let us reward you for sharing the word about our small business and our wholesome, handmade goods: Give a friend a $5 off coupon to place their first order of Michele's Granola online. When your friend uses that coupon code, we'll reward YOU with a $5 off coupon to use online! Here's how it works:  1. Click on the "Crunch Points" gift icon at the bottom left corner of any page on our website (see...

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You've earned it: Crunch Points!

You've earned it: Crunch Points!

Let us reward you for buying our granola and sharing the word about us: We’re excited to announce the launch of Crunch Points! How to join: If you already have an account here on our website, you’re automatically enrolled and can begin earning Crunch Points rewards. If you don’t have an account, what are you waiting for? Sign up for an account for free and begin raking in rewards! You can sign up and manage your rewards by clicking on the Crunch Points icon on the bottom left of every page of our website. Rewards for purchases: For every dollar...

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