News

Imagine our surprise while doing some casual Sunday scrolling in our news app and finding the editors of Bon Appétit named our Cinnamon Raisin on the one of "The 10 Best Granola Brands!"

Soom is thrilled to work with Michele’s Granola to support Careers Through Culinary Arts (C-CAP) Philly. Soom and our co-founders have supported this incredible organization through various means for several years and we’re proud to further contribute to C-CAP’s mission with this opportunity.

Introducing Strength to Love II Strength to Love II is a community-based non-profit program addressing food apartheid issues in west Baltimore’s Sandtown-Winchester neighborhood. The program operates a 1.5 acre urban farm that distributes organic produce grown within its 14 greenhouses, while providing agricultural training and workforce development for youth and citizens returning to the community from incarceration. Strength to Love II is part of an umbrella organization, Intersection of Change, which was founded in 1996 to address poverty-related challenges in Sandtown-Winchester and surrounding communities. The Challenges of Sandtown-Winchester Though once a thriving Black neighborhood of west Baltimore, Sandtown-Winchester has been...

Our latest Limited Edition Granola features an ingredient we love here at the bakery: Tahini. It sounds exotic, but tahini is simply a paste made from ground sesame seeds with a rich creaminess, and a nutty flavor very much like almond or peanut butter.